From A Passion For Florals To A Blooming Beautiful New Business


It'll come as no surprise to regular What Now readers when I say that I'm a lover of everything floral! I mean who doesn't love flowers? Guaranteed to brighten anyones day and bring a little beauty into everyday life. So it's a pleasure today to bring to you a little floral and career inspiration combined, as I discuss turning something you love into your own business with Jo Lambell, the founder and brains behind the brilliant 'letterbox' floristry company Beards & Daisies.

Beards And Daisies Bouquet

Beards & Daisies was started by Jo as she pursued her real passion in life - a love of beautiful flowers. Leaving her corporate career and a poor work-life balance behind her, Jo sought out the skills to build her own business and create a better sense of wellbeing doing something that she really loved. Whilst the hours may still at times be long, especially during popular holidays, events and occasions, the joy found in doing and creating something that she is passionate about, from scratch, and calling it her own, seems to be what drives Jo to continue to succeed with her ever growing business.

This is a florist with a unique idea. It's not just the usual flowers to your door in a big bouquet or box, although that option is available, it can also be a bouquet of beautiful flowers that fits neatly through the letterbox. Flowers in a custom designed box, that can survive for a prolonged period of time without water. Ensuring that even if the recipient is not in to receive their gift, they will find their way safely onto the doormat and still be a beautiful bouquet of fresh, floral goodness once opened and displayed.

So today I share a little from Jo about her business and how and why she decided to take a leap of faith and set up on her own. Plus don't miss your chance to win a beautiful bouquet of your own, or get your hands on some stunning blooms with The What Now Blog unique discount code. So stay tuned!

Beards And Daisies Rose And Glasses

Hi Jo, Firstly could you tell us what led you to set up your company Beards & Daisies and how you arrived at where you are now?

I felt like a square peg in a round hole having a career in sales. I desperately wanted to be doing something more creative. I was working long hours and just felt I could be spending that time on growing something that was all mine rather than contributing to someone else’s business. Plus having my own business would also allow me to balance work and life a little better. I’d always been surrounded by flowers having spent most of my twenties living on London’s famous Columbia Road with its weekly flower market, so I finally took the plunge to quit work and retrain in floristry. 

I probably did things the wrong way around really as I started the business at the same time as re-training which was a little ambitious! The idea for the business began when I sent some flowers to my mum for her birthday as I couldn’t be with her in person and as lovely as the flowers were, I was disappointed that they didn’t look as beautiful as a bouquet I could have picked from my local high street florist. I realised that not everyone has the luxury of a local florist and although the supermarkets have a fantastic selection these days, it lacks the personal approach that my hand tied bouquets have. Plus they come in pretty snazzy wrapping as I’m a sucker for great packaging! So the idea for Beards & Daisies the online florist was born.

Beards And Daisies Rose On Keyboard

What's your biggest passion when it comes to your business, what keeps you going day after day?

Whenever I feel stress creeping up on me, I remind myself that a). I work with flowers for a living... I mean come on, how lucky am I! and b). I remember the place I was in two years ago. I honestly love having something that I can call my own and how utterly progressive a start-up business can be.

I'm intrigued to know what's behind the name Beards & Daisies, it's such a great name! How did you choose it?

I was helping plan my sisters wedding which was to be held in her garden. She wanted it to be informal with lots of wild flowers. This mixed with the fact that her fiancé and most of his friends have beards meant we coined her wedding theme ‘beards and daisies’ in amok. The phrase stuck and I’d like to think it’s memorable which can only be a good thing!

Beards And Daisies Rose

How do you set about conquering your biggest fears and setbacks in your working life?

When I was working in sales there were always scenarios that took me out of my comfort zone, whether it was a project, a meeting or a presentation. It would be easy to play it safe when you have your own business as there's no one to push you or challenge you other than yourself. It’s cheesy but at least once a month I try to force myself to do something which takes me out of my comfort zone or makes my stomach turn with fear. For example going to a networking group where I don’t know anyone. Living in fear of making mistakes, is the only mistake you can make’ is a great motto to live by.

With the season of autumn upon us, which blooms should we be looking out for to keep our home or office spaces looking and feeling seasonally happy and cosy?

I’ve just finished shooting the Christmas collection of bouquets and we will shortly be seeing anemones and ranunculus back in season, which I will be using a lot. They come in the most amazing array of colours and ranunculus has an amazing petal formation, like a more delicate version of a rose. Just like fashion everything gets richer and deeper in colour, which is refreshing after a summer of colourful flowers.

Beards And Daisies Flower Card

Finally, with the idea of wellbeing in mind, what's your personal idea of the perfect weekend, how do you like to switch off and relax?

I’ve by no means mastered the art of switching off as having your own start-up business can be demanding, but my perfect weekend would be a magazine and coffee in the deli on my high street in the morning and then getting away to the coast for the rest of the day. I just love being by the sea and I feel very content when I’m there - it’s good for my soul! 

Beards And Daisies Rose And Keyboard

Thank you to Jo for sharing her journey and I hope it has inspired any of you out there with a burning entrepreneurial spirit, not to give up on your goals and aspirations for the future. 

Jo has very kindly offered a giveaway prize of one beautiful bouquet to one lucky What Now reader. If you would like to be in with a chance of winning please follow the instructions and T&Cs set out below.

Plus if you have a special occasion coming up and are looking to treat a loved one (or indeed yourself) to some beautiful blooms then What Now readers can receive £10 off of their first order using offer code THEWHATNOWBLOG between now and the 30th of September 2016. Take a look at the Beards & Daisies website and get yourself inspired:



TO ENTER THE BOUQUET GIVEAWAY follow @TheWhatNowBlog on Twitter and RT the competition tweet. 

The competition will close at midnight on Friday 30th September 2016. After this time the winner will be notified and I will arrange for your prize to wing its way over to you so that you can enjoy your beautiful blooms asap.

PLEASE NOTE entrants must be 16 or over and the competition is open to residents in the UK only on this occasion. The bouquet may differ from the one pictured in this post but will be a beautiful, seasonal arrangement that I know you will enjoy!

Best of luck.



*As part of this interview I was sent a beautiful bouquet of flowers as a sample of Jo's work and as depicted in the photographs in this post.

Finding Happiness At Work With Samantha Clarke


Earlier in the year I attended a Guardian Masterclass that saw a day full of inspiring speakers take to the stage and share with us thoughts on how to live a healthier and happier life. It was a day full of thoughtful ideas and wisdom that left many of us in the room motivated to go forth and put some of the positive tips and advice into action both at work and in our daily lives. One of the speakers was Samantha Clarke who spoke on the subject of building better relationships in work and life. Her ethos for finding happiness at work through aligning with your values, communicating better with those around you and working out what motivates and challenges you rang some definite bells with me so when she agreed to an interview for this blog I was really excited to have her pass on some of her ideas and work wise wisdom. 

Photograph: Chiron Cole

Photograph: Chiron Cole

Samantha runs her own company Samantha & where she works as a 'Happiness Consultant' guiding companies and individuals toward happier working lives. Today she shares a little about herself as well as some tips for happier work and healthier relationships ...

Hi Samantha. Please could you tell us a little about your own career to date as well as what your current role involves?

In my lifetime I've worked as a brand and strategy consultant, trend and innovation researcher, emerging markets connector, style and personal brand educator and lecturer on personal and work development. My journey has finally led me to a happy place and I want to help others be the founder of their own lives, dreams and work happiness. Samantha & was born as a result of my fascinations with travel, people, culture, relationships, the joys of flexible and remote working, crafting your own path and what it means to be ‘happy @ work’.

Through my quirky coaching, workshops and retreats I help to:

  • join the dots

  • be a catalyst for great ideas

  • support and inspire change

I can also be found delivering talks and workshops for The Guardian and Soho House as well as being a faculty lecturer at The School of Life. There I inspire changes in diverse areas like; authentic leadership, realising your potential, enhancing communication at work, building a portfolio career, presentation psychology, happiness, increasing emotional intelligence and confidence building.

Photograph: Samantha &

Photograph: Samantha &

What led you to this kind of work and why is what you do so important to you?

I’ve always found peace and felt in flow when I can see transformations take place. My natural default is to want to help people, to spread information and to springboard people into new areas or ideas.

I also know exactly what it’s like to be:

  • pulled in different directions in work

  • be held to external expectations of what my life and work should be, look and feel like

  • be plagued by self-doubt, analysis paralysis, lack of confidence, imposter syndrome

  • multi-passionate with multiple potentials and no real guidance on how to embrace it all

  • constantly trying to fit in before a time when it was cool to embrace difference and less rigid work lifestyles

  • to be disillusioned with what ‘work success’ means…. is it innovating a new product, finding that ‘one’ idea, getting millions of pounds of funding for a business and cashing out at 40, climbing the corporate ladder....

So for me it was important to meet companies and people where they are, with a level of understanding and help them sculpt the bridge that is needed to take them to where they want to go.

Photographs: Samantha & and Chiron Cole

Photographs: Samantha & and Chiron Cole

What is it that you love most about the work you do and what motivates you on a daily basis?

Helping navigate the tricky minefield that is either creating an environment that people want to work in and that company owners feel capable of delivering, to helping an individual identify what’s really right for them and making sure they feel authentic in their work.

Are there any key points that people reading this right now can consider to help them find more happiness in their own working environment?

To find more happiness in your working environment: 

  • Identify what’s authentic - take time to distil what really matters, what you need. Educate yourself or your team on your core values to make sure you are consistently embodying and aligning yourself accordingly. When things feel out of sync pay attention to it, interrogate it and hold yourself accountable to the changes that you need to make to put things right.

  • Build the right support framework around you - once you have clarity on your goals, there is no shame in reaching out and connecting to get help to take you closer to where you want to be. Either by getting a consultant into your business or investing in your creative learning or growth, perhaps on a retreat or workshop. Also look to see how you can help others, it’s a two way street.

  • Don’t be scared to challenge the status quo - without innovation your work life will become stagnant and not a true representation of the evolving individual or your company. Embrace change head on and any challenges to seek new opportunities.

  • Know your goals - map out the vision you have for your work/life. Is this path you are on taking you closer to, or away from these goals? How much progress are you making? Focus on noting down your wins and successes towards this goal as well as identifying where you might need to pivot, readdress, get creative and move through the friction and resistance that comes with change and action.
Photographs: Samantha &

Photographs: Samantha &

I suppose it might seem like an obvious question but in your opinion why is happiness at work so important for us?

We spend so much of our lives at work and it’s a shame that for many of us, it’s not a happy experience. So I feel it’s my duty to change this to help companies make sure their staff are nurtured, productive and happy and to help individuals navigate their own version of work happiness that's right for them and their lives even when it seems like an insurmountable task.

You are also an advocate of better relationship building within the work environment, and in everyday life too, can you offer any simple advice for dealing with conflict with others and how to build the foundations for a better relationship in that kind of situation?

It’s important to remember you are the constant in all your relationships. Do the work within yourself first to identify your blind spots, weaknesses and where you might be negatively affecting a relationship if you want the relationships around you to change.            

We are all trying to connect with each other for attention, affection, help in some form or another. It’s important to be mindful and notice an individual’s call for help and respond to them in the right way. Conflict and disagreements arise when we choose to reject or ignore a call for connection. It makes people feel unwanted, hurt, offended and less likely to look to you for support in the future. It’s important to see the whole person, be consistently present in the moment and appreciate each other even when we are rushed for time, caught up on our phones or deadlines. It’s also important to build emotional currency in your work and personal relationships to provide you with insights on how to respond better to others. Consciously look for opportunities to connect, actively seek the adventure of building a relationship - when we get lazy with this we don’t build great foundations for strong relationships.

Educate yourself on your own emotional health and make-up to identify how to better regulate conflict with others. Behind every complaint, disagreement or conflict is a disappointed idealised dream, vision or hope. We need to be authentic with our needs and wants and communicate this with others so that we can compromise, meet each other halfway and be respectful of other people's needs and wants too.

Finally if readers are keen to learn more about the work that you do how can they get involved?

Whether you are a business owner, an entrepreneur or an individual seeking a career transition head over to my website for information about all things ‘happiness @ work’ related. Plus you can find out details on my latest Founder In You creative workshop to be held on October 22-23rd for 12 lucky professional or entrepreneurial individuals.


Thank you so much to Samantha for sharing her wisdom when it comes to uncovering more happiness at work, better relationship building and ways to really improve work and life wellbeing more effectively. If you would like to catch Samantha in action make sure you check out her speaking page which is updated regularly with upcoming talks and events or check out what she's up to over on Twitter or Instagram.

Thanks for tuning in everyone, have a great end to your week and hope to see you here again very soon!



Beauty And Wellbeing Tips For Busy Skin With Skincare Specialist Kerry Payne


You may remember way back in November I attended the first Thirty Plus Blogs event at OMNIYA Health and Beauty Mediclinic in Knightsbridge. Well today I'm very excited to share with you an interview with one of their top practitioners Kerry Payne, an Advanced Skincare Specialist with over 12 years expert experience in her field. Today Kerry is sharing with us a little about her career and how she got started as well as some useful and practical tips for looking after tired skin as part of a busy working lifestyle. So without further ado ...

Photo Credit: Omniya

Photo Credit: Omniya

Hi Kerry. Please could you tell me a little more about your role as a skincare specialist and what a typical day involves?

My role as an advanced skincare specialist at OMNIYA changes every day. I always arrive 30 minutes before my shift starts so that I can go through my notes on the clients I'm seeing that day; each client has a totally bespoke treatment plan, so it’s important I’m fully up to speed on all their treatments and any issues. I see a wide variety of skin conditions and concerns, so I make sure I’m always researching new treatments and ingredients - I want my clients to feel totally confident when they see me that I’ll get them the very best results.

I love chatting with my clients and as well as looking after their skin, it can sometimes become a bit of a therapy session as well! My most popular treatment is a bespoke facial, so I work with the client to find out what they're looking for and how we can best achieve this, normally with a combination of facials, peels, LED treatment, micro needling and home care products. I work really closely with the other expert practitioners, so if there's anything I think can help the client (perhaps seeing the hormone specialists, a consult with the clinical nutritionist or a chat with our cosmetic doctor) I will always refer them. It makes the client’s life so much easier when everything is all under one roof.

In-between seeing clients we have a lot of walk-ins to the clinic, so I do skin consultations and help customers with their skincare choices. We have a great variety of products available including ZO Skin Health By Dr Zein Obagi, SkinCeuticals, AQ Solutions, TA65, Environ, as well as traditional French pharmacy brands.

Photo Credit: Omniya

Photo Credit: Omniya

What led you to this kind of work and what kind of training is involved?

I grew up in a family that loved health and beauty and a lot of my family members actually worked in the industry, so although I had the usual worries about what I was going to do when I was in my final years of school, it was the natural route. I’ve always loved skincare and when my sister suggested I try beauty therapy, I realised it was exactly what I’d been looking for. I can be quite competitive, when I do something I want to be the best at it! That's why I chose one of the most prestigious beauty therapy courses that allowed me to work in the UAE and America, as well as the UK.

What is it that you love most about the work you do and what motivates you on a daily basis?

My job is all about the people, so I love making clients happy and helping them to improve their skin concerns. When people are suffering from acne or other skin issues it can have a real knock on their confidence and self esteem. If I can help people feel good about themselves then I’m happy. Hopefully the fact that I have a lot of regular clients means I’m doing exactly that.

Photo Credit: Omniya

Photo Credit: Omniya

What are the biggest challenges people face when it comes to looking after their skin in today’s busy, hectic working world?

I believe the biggest challenge for most people is the lack of time they have to look after themselves. I try and create home-care regimes that fit in with their busy lifestyles and deliver results they need. The world of skincare can be a confusing one as well. I try to be as knowledgeable as possible about ingredients and formulations, so I can advise clients without them having to spend time decoding all the marketing-speak!

Do you have any simple, practical tips that readers could implement right away to help look after their skin - especially when faced with very busy lifestyles?

I believe the most important thing is to get your basic skincare routine down. Follow the below every day and then you can add in more targeted treatment products as and when you need them:

1. Find a good cleanser that’s suited to your skin type to remove impurities.

2. Then layer on your serums – look for ones with Vitamin C (essential antioxidant protection) and Hyaluronic Acid (for plumping and hydrating the skin).

3. Finish with a high factor SPF in the morning or a retinol at night.

Looking after your inner health is also incredibly important for your skin; try and eat a balanced, healthy diet, drink lots of water, and look into supplements with vitamins A, C and E. We have an incredible clinical nutritionist at OMNIYA who gives helpful, practical advice if you’re looking for help.

Photo Credit: Omniya

Photo Credit: Omniya

How do you like to unwind after a long day and what are your top tips for looking after your wellbeing amidst a busy lifestyle?

After a long day on my feet and chatting to people I always unwind with a relaxing bath and a Neom Organics bath oil and a candle. If I’m not too exhausted, I’ll read my book. Looking after my health and wellbeing is really important, as I need a lot of energy to do my job. I always try and get nine hours sleep, drink between 2–3 litres of water a day and make sure my diet is full of greens. We stock a great range of supplements, so I make sure I’m taking what my body needs and always have regular hormone checks with our specialists.

Photo Credit: Omniya

Photo Credit: Omniya

Great advice and thank you to Kerry for giving us an insight to her world. I'm sure that if this is an area you are interested in you'll find it very useful. Plus for those of us struggling to decipher the many products on offer out there and what we should be using to care for our skin, Kerry's practical tips are definitely going to come in handy. I for one am off to refill my water bottle and get my daily quota of the good stuff in for starters! 

Thank you all for reading. Happy Monday! Enjoy your week and see you again soon.



Wise Words And Wellness With Health Coach And Entrepreneur Lizzy Nichol


Today I'm kicking off my 2016 round of interviews with what I believe is some of the most sound advice that you will come across for a happier and healthier new year. Having truly suffered a case of real burnout a few years back, Lizzy decided to take matters into her own hands and find her way back to health without any unnecessary fuss or food funniness! Today she runs her own business helping others to realise that living well can start today and really doesn't need to be anywhere near as complicated or trying as we might think. Time to forget dieting and start living. Come find out more...

Lizzy Nichol

Hi Lizzy! Please could you tell me more about what you do and about your blog ‘How We Eat Now’?

Hi Louise! So I’m a health coach. There’s a few different parts to the work I do. I work with women on an individual basis to help them achieve their health goals – the big things including weight loss, sleep and energy. I also run talks and workshops on a whole range of wellness topics for companies and organisations. When I’m not talking about health or writing about health, I teach Forrest Yoga – a strong, healing and totally kickass practice that I love. How We Eat Now is my forum, my soapbox, my love letter to wellness and my poison pen letter to the diet and marketing industry that keeps us all feeling fat and broken. I pretty much let rip.

What led you to this kind of work and how did you arrive at where you are now?

My journey to the wonderful world of wellness really started about ten years ago. As a student I was a very serious rower. I trained about 18 hours a week and ate a fairly appalling diet consisting mostly of porridge, malt loaf and Mr Kipling apple pies. Fairly unsurprisingly I completely burned out, was out of a boat for nine months and was pretty devastated about it. I’d love to say that the experience transformed me but it didn’t. My real turning point came about five years later, when I was working as an advertising copywriter. I was still ill all the time and had spent every year since I quit rowing battling with my weight.

One day I found myself bent over double in the car park outside my office, seeing stars because I was so hungry and had battered myself in the gym. I just thought, ‘Enough’. I don’t know where it came from but I decided I was just going to eat healthy food - as much as I wanted. Within a year or so I’d become the healthiest person I knew and had settled at a natural, happy weight. I became fascinated by the effect of food on the body, so in 2014 I enrolled in the Institute for Integrative Nutrition’s health coach training programme without any motivation other than deepening my own knowledge. Six months in I was sold. I knew that this was what I was going to do. I got my first clients through word of mouth and became a wellness entrepreneur.

Lizzy Nichol Yoga

What is it that you love most about the work you do and what motivates you on a daily basis?

I’m going to start this by saying that I’ve found running a business challenging. Really challenging at times. Having previously made a living as a writer, the nitty gritty of being a business owner is honestly still something I’m getting to grips with. What pushes me on are the little moments of pure exhilarating wonderful-ness I experience with clients. Coaching is deeply personal work. When someone sends me a card letting me know how much that work has changed them, when they squeeze my hand and simply say ‘Thank you’, it’s all so worth it. Last year I found myself on the dance floor at the wedding of one of my first ever clients. She grabbed me and screamed, ‘Three dress sizes Lizzy! You did this’. Never once in my advertising career did I have an experience that meant so much to me.

What are the biggest challenges that you think people face with food and their health? Can you offer any simple advice to help people make a positive change right away?

For sure the biggest challenge I see is women thinking that losing weight will make them happy. That they’ll be able to love and accept themselves when they’ve lost two stone. That they’ll start doing the things they want to do when they can fit into their skinny jeans again. That they’ll be a better mum, lover, employee, whatever. And it’s just bullshit. It’s a way we hide. When we spend ten years losing and gaining the same two stone (because diets work, then they fail, then a new diet works, then it fails…) we never have to confront the scary business of actually living. Of letting ourselves wholeheartedly experience life, love, art, sport, travel or whatever it is that really lights us up. It’s a distraction, a shame and a waste of a life.

What inevitably happens with my clients is that they lose weight as a by-product of getting healthy (that’s the money shot right there), then realise they never needed to. That they are still the same person. That they can do anything they want with their life and they always could. 

So my simple advice is this: Think of that thing you’ve told yourself you’ll do when you’ve lost weight (go swimming with your kids, set a wedding date, book a holiday, quit your job etc.) and just do it now. That – not weight loss – is the doorway to the living the life you want.

Lizzy Nichol Cooking

I’m intrigued to know if you have any tips for maintaining a good work-life balance and if it’s something that you believe can be achieved?

I might be putting the cat among the pigeons here but I don’t believe in work-life balance. To me, there is just LIFE. Work is a part of life and you must decide how much volume you want it to take up relative to all the other things you want to include. I do this exercise with people in my workshops: list the five most important things in your life in order of priority. Then list those same five things again based on how much time and energy you actually give to them. The extent to which those two lists do not match is likely to be exactly the same as the extent to which you are dissatisfied with your life. Addressing any imbalance starts with re-assigning your time and energy to where it belongs. Not only do you need to look at working smarter in your job (to claw back time and energy) but you need to begin consciously nurturing your relationship to the things that give your life meaning as well.

What’s the one piece of advice you wish you could go back and give your younger self?

Stop flippin’ worrying! God I remember crying for about six months on my run up to leaving uni because I had no idea what I was going to do or how I was going to support myself. What a giant waste of time that was – worrying is rarely anything else. When I look back, I never went hungry, always had a roof over my head and people who cared about me. And my purpose in life slowly revealed itself as I followed what I loved and what interested me. I had nothing to worry about then and I don’t now.

Lizzy Nichols Fat Burning Green Smoothie Ingredients

How can we deal with setbacks when trying to improve our wellbeing and lifestyle, what advice would you give people struggling to stay motivated this New Year?

The other day I was giving an evening talk to a group of professionals and someone asked me how to deal with failure. I think your word –‘setbacks’ actually begins to answer her question. To me, there is no failure. Screwing up is essential to our growth. A ‘setback’ can actually fast forward our progress if we take the time to look at what went wrong and make a conscious decision about how to move forward more mindfully. That’s how real change happens. Lots of tiny setbacks knitted together! So I guess my advice would be, when you find yourself inhaling a buffet table or unable to get off the couch, never throw your toys out the pram and label yourself and your health project a failure. Look at the trigger behind that experience, learn from it and decide how to keep moving. There were a lot of buffet accidents on my road to health, I can promise you that!

What does the future hold for How We Eat Now and what is it that you're most excited about in the upcoming months? 

Man I wish I knew what the future held, but she plays her cards so close to her chest doesn’t she?! Ha ha. Something interesting that’s come up for me the last year is a shift from seeing myself as a writer to becoming a speaker. I’ve spent the best part of ten years putting my words onto paper yet the process of actually standing up and speaking them has been deeply cathartic. It feels like a coming home. I used to be the loudest, most opinionated kid until teenage angst hit me and I retreated behind my computer. When I speak my legs still shake a little, but the more I let myself go for it, the more exhilarated I feel. So to answer your question, I can see speaking – and therefore corporate wellness – growing to take centre stage in my business.  


Thank you to Lizzy for such an insightful and I think very inspiring interview. I certainly know that I'm going to heed her advice right away to just start living and stop waiting to reach the perfect weight or be my perceived perfect self. No more excuses just living, loving, exploring and enjoying life! I hope you too will find motivation in doing just the same.

Catch up with Lizzy over on her website: How We Eat Now. Plus for more sound advice from Lizzy when it comes to dealing with burnout take a look at this article: What Is Burnout And How Can We Avoid It?



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