SPRING '16 PREVIEW AND SOME CHRISTMAS CRAFT AND STYLING
Have I ever mentioned how much I LOVE stationery?! Hmmm, Yes I think I might have! So imagine my excitement when an email popped into my inbox inviting me to a bloggers event run by Paperchase, with the chance to craft some Christmas treats AND have a sneak peek at the upcoming Spring Summer 2016 ranges. Yep, sign me up, I'm in!
The afternoon took place at the Paperchase Flagship Store on Tottenham Court Road. If you've never visited this particular branch, and have a passion for the Paperchase brand, then you really should make a note to swing by. It's huge, covering three floors full of stationery, gifty goodness. You can lose yourself for hours amongst the delights on offer, every line and every item can be lapped up for your sheer paper supply delight!
We began our afternoon with a look at the upcoming Spring and Summer 2016 ranges. The design sourcing manager and one of Paperchase's in-house designers talked us through everything from Valentines Day to Easter and all of the other beautiful ranges in between. Telling us of the inspiration behind each collection and how they take each idea through to fruition.
Although some of the product designs are outsourced many are created in-house and the starting point of an idea can be as simple as an i-Phone photograph of some fruit and veg on a stall outside of Goodge Street Station. From this simple beginning, a main design is created, a range is envisioned and the process sparks to life. Slogans are thought up, products and how they will integrate with the design and be part of the range are decided and suddenly the Paperchase signature quirky style is brought forth from that one single moment of inspiration.
I've always engaged with the brand for its unique and constantly evolving style. I know many friends who also love to browse the aisles of a Paperchase store even if they aren't in the market for stationery! There's just so much to love and admire.
There are some really beautiful selections to look forward to in 2016. One of my absolute favourites was the copper and black, marquetry wood styled 'Get Organised' offering. Beautiful to do lists, notepads, desk accessories and much, much more, make up this smart and chic design that will certainly be welcome on my desk in the very near future.
I also fell in love with the wedding stationery, especially the gorgeous geometric designs below. Just a pity I won't be needing it - unless I can convince my other half to have another wedding just for the excuse to add a little of this loveliness to my collection!
Easter sees some funky and fun florals coming our way whilst the Mothers Day collections include a beautiful, darker but vibrant, floral pattern that I think all mothers will love. That's another reason that Paperchase is always a favourite place of mine to turn to for cards, gifts and paper inspiration. They always come up with something more unique than your usual pink hearts at valentines and flowers for all other occasions, whilst still providing something thoughtful and on target for the event in hand.
Another favourite of mine had to be the gorgeous turquoise and animal print 'Serengeti'. There are some really lovely, as well as very fun pieces to choose from in this selection including an absolute must grab zebra stapler.
Plus for the first time I believe, Paperchase has created a gym inspired set, designed to motivate you to hit the treadmill in style. With some really fun and tongue in cheek slogans, you can expect backpacks, water bottles and wash bags galore. Everything you need by your desk to ensure that you get in a bit of movement in the very best of style.
After delighting at all that is new to look forward to next year, we went back to the current season and it was time to get down to some serious Christmas crafting and styling for the holidays up ahead of us. So we took ourselves over to the dedicated area to make a start on the creative activities.
Task one involved a supermarket sweep style effort with us bloggers making our merry way down to the Christmas section, armed with a generous £25 gift voucher and a need for speed, gathering together the best decorations we could find to forthwith design and decorate our colourful mini Christmas trees. I say colourful but I had in fact opted for the black tree and was looking to vamp it up, Vegas style, with a little gold and silver bling and the one piece that I absolutely couldn't resist, Elvis The Bulldog!
The Paperchase Christmas range this year offers all sorts of bright and sparkly delights, from offbeat bright pink flamingoes, giant orange carrots and bulldog tree decorations to the more traditional reindeers, snowmen and Christmas sparkle. There's also a beautiful mint green collection which would make a subtle but stand out difference to the usual reds, golds and rich greens that we might usually see.
Following a successful tree decorating frenzy we moved on to making beautiful pinwheels with the very lovely Laura, Freelance Designer and owner of Things By Laura. Aside from being a pinwheel making extraordinaire, Laura designs for weddings, events and retail displays with a passion for paper craft. Her designs are all totally beautiful and completely bespoke. You should definitely check out her portfolio if you're a lover of all things creative, especially if you're planning an upcoming wedding. Inspiration galore and so very original and inviting.
And thus our creative afternoon came to a close and we made our way out into the blustery winter weather clutching our beautiful newly decorated trees all ready in time for the upcoming festivities.
Thank you to Paperchase and to Laura for an inspiring day and the chance to meet likeminded bloggers and creatives. I'm certainly looking forward to adding some of that beautiful SS16 goodness to my ever burgeoning stationery collection when it hits the shelves next year. I hope you've enjoyed having a little pre-release peek with me here on the blog today and that all this prettiness helps to get you through this mid-week hump in style!
Don't miss the What Now 'Unwind This Christmas' GIVEAWAY! Enter to win a gorgeous box of goodies to help you relax this holiday season. Click on the picture to find out more.